Obstacle course race specialist Spartan has confirmed a multi-year partnership with Optimum Nutrition, with both brands focusing on offering OCR athletes ‘the right training and nutrition strategy’.
Optimum Nutrition has become Spartan’s official sports nutrition partner across 90 event weekends in 2024, spanning 29 markets including the UK, Europe, Asia Pacific and the Middle East. Optimum Nutrition will activate across the Spartan & DEKA event series through brand experiential, sampling and nutrition education.
Joe de Sena, Spartan CEO, said “Spartan has become a relentless movement, uniting a community of millions of people who have decided they want to be better, healthier, and discover what they’re really made of.
“Our mission is to rip people off the couch, out of their comfort zones, and arm them with the right tools and knowledge to transform their lives. We have a giant mission, and there’s only a select few other brands out there up for this challenge. Optimum Nutrition is one of them, and together we’re unlocking more; an even greater power to change lives.”
Bobby Sheikh, Optimum Nutrition International Marketing VP, said “At Optimum Nutrition, we believe everyone has more potential waiting to be unlocked. Spartan is an incredible platform to challenge people of all fitness levels to move beyond their comfort zones to unlock this potential.
“We’ve been perfecting sports nutrition for over 35 years, and our products are trusted by athletes across the globe seeking to un harness their ultimate performance – no matter their who they are. Spartan’s values align perfectly with ours, and we look forward to fuelling all Spartan racers, helping them discover the transformative power of fitness.”
www.spartan.com/
www.optimumnutrition.com
