PUMA has launched ‘FOREVER. FASTER. See The Game Like We Do’ its first worldwide brand campaign in 10 years… ‘with the objective to strengthen PUMA’s positioning as the fastest sports brand in the world.’
The campaign aims to convey the brand’s longstanding connection with speed. PUMA was founded in 1948 by Rudolf Dassler who had a vision to create shoes that make athletes agile, nimble and fast –like a puma. Over the last 75 years, the brand notes that it… ‘has worked with the fastest athletes, clubs and federations in the world to create cutting-edge innovations that provide sporting excellence and victories that live forever in the memories of fans across the globe.’
“Everyone dreams of having a superpower and speed is PUMA’s,” said Arne Freundt, CEO of PUMA. “Speed is the superpower how the greats change the game. Just like our world’s icons Mondo Duplantis, Karsten Warholm, Neymar Jr or Breanna Stewart, we know that speed unlocks athletic performance and victory in everyone.
“Through our ability to bring speed to life, PUMA invites all people to break through their own limits, unlock their personal best and becoming a better version of themselves, allowing them to see the game like we do: FOREVER. FASTER.”
“Our new global brand campaign is PUMA’s biggest marketing investment ever,” said Richard Teyssier, PUMA’s Vice President Brand and Marketing.
“It is the first time that PUMA has one single message – FOREVER. FASTER. – throughout the entire year and across all performance categories such as football, running, basketball and handball. The holistic brand message is emotional and distinctive to make sure it connects and resonates with our target consumers.”
‘FOREVER. FASTER. – See The Game Like We Do’ launched on April 10. The campaign is being communicated across a full media mix, such as social media, TV, PR, out of home media and points of sale worldwide. It will include a brand film and supporting creative assets with featured top athletes.
