Swim and triathlon specialist, deboer, in partnership with Relate Water, a non-profit social enterprise, have announced a partnership aimed at providing clean, accessible water to rural South African villages.
The partnership, which was formally announced at the London leg of the T100 Triathlon series, aims to bring clean water to an estimated 10,000 people over the next year through the installation of solar powered water infrastructure in underserved communities.
As part of this initiative, deboer will donate 1% of its annual sales, and 100% of additional ‘Relate branded’ sales to the Relate Water charity. To help raise awareness of the partnership, all deboer wetsuit orders will receive a Relate Water limited edition bracelet for the duration of the partnership.
“As a founding partner of Relate Water, we are honoured to play a pivotal role in bringing clean water to rural South African communities,” says Alex de Boer, founder of deboer swim.
“Our deep connection to water through our products drives our commitment to ensuring everyone has access to this vital resource. We as athletes are so fortunate to have water for recreation that it only makes sense to support those who need this resource to simply live.”
The two organisations will additionally participate in joint marketing initiatives to promote water conservation and sustainable practices. The initiative will be further promoted through selected collaborations with deboer professional athletes, particularly those who have connections with South Africa.
“Most of the hundreds of thousands of people around the world who participate in our sport take water for granted,” added deboer co-founder David Greenstein. “I want the people wearing deboer products to feel pride when they put them on; knowing that their purchase – and that very suit – has brought clean, safe drinking water to their fellow human beings in need.”
Lauren Gillis, Founder of Relate Water, said “This founding partnership with deboer swim marks a significant milestone in our efforts to address water scarcity in rural South Africa.
“deboer’s commitment as a founding partner will greatly amplify our impact and help us transform more lives through access to clean water.”
