UK event company RunThrough has announced ASICS as the official presenting partner of The RunThrough Foundation LONDON TEN, which takes place at the Queen Elizabeth Olympic Park, London, on December 15, 2024.
As noted by RunThrough, the closed road and free-to-enter RunThrough Foundation LONDON TEN Presented by ASICS will be… ‘a celebration of diversity in running, with the aim of inspiring people from all backgrounds and means to realise the power of movement.’
The partnership with ASICS will also aim to reinforce the running brand’s focus on the power of movement on the mind.
RunThrough added that… ‘The RunThrough Foundation LONDON TEN Presented by ASICS, a free-to-enter event, was created to break down barriers to participation and improve diversity in running.’
Places for the event will be allocated through a ballot process that prioritises those from lower income areas as well as first time runners. Tens of thousands of people have already applied for the ballot; and, with a capacity of 6,000 runners, places will be sought after.
Matt Wood, Co-Founder of RunThrough, said “We are thrilled to have ASICS as our presenting partner for The RunThrough Foundation LONDON TEN. Their commitment to promoting the physical and mental benefits of running aligns seamlessly with our goal of making running accessible to everyone.
“RunThrough and The RunThrough Foundation have always existed to inspire active nations through running, and we are excited along with ASICS to be able to focus our mission around this event on increasing diversity within the sport and further celebrating the power of movement.”
Lucy Greenhalgh, Marketing Manager at ASICS UK, said “At ASICS, we’ve always believed in the power of sports to unite people and uplift spirits. Our founding belief is that movement and exercise benefits the body and the mind.
“It’s why we are called ASICS, which is an acronym for ‘Anima Sana in Corpore Sano‘ which translates to ‘a Sound Mind in a Sound Body.’ Whether you are an elite athlete or just starting on your running journey, all you have to do is move.
“Because when you move your body, you move your mind. And, so we are delighted to partner with the RunThrough Foundation event as it opens the experience for all who run, to move with no boundaries or limitations.”
As part of the partnership, ASICS will be prominently featured throughout the event communications and will host various activations on race day. Runners will have the opportunity to speak to the ASICS team and receive free gait analysis, trial the latest ASICS products and be in with a chance to win ASICS branded merchandise.
The ballot for the LONDON TEN will close on November 3, 2024. The RunThrough Foundation is also inviting community groups, both running and non-running, to engage in a dialogue on how to collaborate and achieve the shared goal of increasing participation and promoting healthy lifestyles. Interested parties are encouraged to reach out via info[at]runthrough.co.uk.
RunThrough sits under the GW Active parent brand that also encompasses the RT Kit, RunThrough Trails, Swim Bike RunThrough as well as flagship events including Hampton Court Palace Half Marathon, Surrey Half Marathon, Alton Towers Resort 10km & Half Marathon. RunThrough is holding 270 events this year, with 285,000 individual runners entering its events in 2024.
www.runthrough.co.uk/foundation-london-2024
