Pinarello has opened its latest flagship store in Zurich as it continues to strengthen its presence in Switzerland.
The Bottega di Pinarello outlet is located at Bärengasse 10 in the heart of the city, just 1km from the Sechseläutenplatz where each of last week’s UCI Road World Championships races concluded.
Olympic champion Tom Pidcock was among the star guests in attendance at the store’s opening ceremony, signing the Dogma XC he rode to victory in the men’s XC mountain bike event in Paris.
That bike will remain on display in the store along with a host of other items including other race-ridden bikes and signed Tour de France and World Champion’s jerseys.
The store will offer Pinarello’s full range of products, including the new Dogma F which launched earlier this year.
Pinarello President Fausto Pinarello, said “We are thrilled to have launched our newest flagship store in Zurich, which has a passionate and longstanding appreciation of cycling.
“With the UCI Road World Championships having just taken taking place in the city, this felt like the perfect time to open our doors, and we look forward to showcasing our beautiful bikes and products to cycling aficionados from around the globe.”
