Power meter specialist 4iiii Innovations has announced its partnership with Stolutions to distribute its products in Switzerland and Liechtenstein. This new collaboration will focus primarily on the Swiss market, home to a passionate cycling community and 4iiii OEM partner, BMC.
In February 2024, 4iiii launched its PRECISION 3+ PRO Powermeter, billed as the brand’s most advanced power meter to date, it offers dual-sided power metrics, accurate data within +/-1% using the team’s patented 3D strain gauge technology, automatic terrain selection, a robust battery life (up to 550 hours), and Apple Find My integration. The inclusion of left/right balance, pedalling efficiency and torque effectiveness make for a full product offering.
Swiss-brand Stolutions specializes in the distribution of performance sports brands. Switzerland has long been a key market for cycling technology due to its strong competitive cycling scene, popular cycling roads, and dedicated cycling community. The new distribution partnership will allow 4iiii to further tap into this market.
“We are incredibly excited to take on the distribution of 4iiii products in Switzerland,” said Peter Stolba of Stolutions.
“4iiii is a leading manufacturer in power meter technology, offering cyclists access to crucial data to measure real performance, track progress, and compare with others. Performance measurement is now an essential part of modern-day cycling, and we are very much looking forward to helping the 4iiii brand further develop their reach and influence.”
Mac Potter, Aftermarket Sales Manager of 4iiii Innovations, said “We are delighted to be working with Stolutions to expand the 4iiii brand in Switzerland.
“Stolutions’ experience with cutting-edge technology brands makes them the perfect partner for us and their industry knowledge and connections is unrivalled.
“Switzerland is famous for its rich cycling heritage, and is also aptly home to our OEM partner, BMC. We are very much looking forward to making 4iiii the preferred power meter choice for Swiss cyclists.”
www.4iiii.com
www.stolutions.net
