SheRACES, founded by endurance athlete Sophie Power, offers guidance for event organisers. This helps to create events… ‘where women feel supported, welcomed, and motivated to participate.’
Recognising an opportunity for event organisers, event management platform RaceNation has optimised its technology to make adopting SheRACES’ guidance more seamless.
RaceNation adds that this… ‘empowers organisers to create fairer, more inclusive events that resonate with women, while unlocking the potential to grow their audience and start lines.’
‘This collaboration is a call to action for the industry. With 88% of women stating they are more likely to choose races that actively support female athletes, organisers have a clear incentive: creating inclusive events isn’t just the right thing to do, it’s a proven strategy for driving growth and increasing conversions.
‘Together, SheRACES and RaceNation are paving the way forward with a blueprint for progress—equipping organisers with the knowledge, tools, and technology to meet this demand and drive meaningful change.’
www.sheraces.com
www.race-nation.com
