A partnership between Santini Cycling and Bianchi has been forged to celebrate Italian craftsmanship within a new cycling apparel brand launch.
The new five-year agreement includes the development and production of an entire collection under the Bianchi Milano brand, a name that pays tribute to the city where the brand was founded 140 years ago.
The apparel collection produced by Santini will feature technical apparel for road cycling, gravel, and mountain biking, as well as a selection of casual wear designed. Santini will exclusively manage the sales and distribution of the Bianchi Milano collection.
“This agreement marks a new chapter in the relationship between Santini Cycling and Bianchi,” said Monica Santini, Chief Executive Officer of Santini Cycling.
“By combining our expertise, we aim to deliver a collection that best represents both the tradition and innovation of Italian cycling.”
Marco Gentili, Chief Executive Officer of Bianchi, said “The agreement with Santini Cycling enables Bianchi to pursue a strategic extension of our brand into the apparel sector, leveraging Santini’s proven production expertise and extensive distribution network.
“We are particularly pleased to embark on this long-term collaboration with an Italian excellence like Santini, which, like Bianchi, has achieved success on the international market. Together, we will work synergistically to meet the needs of cyclists worldwide, offering both style and performance tailored to every demand.”
The Bianchi Milano collection will be available in April 2025 on the official Bianchi Milano e-commerce platform (bianchimilano.com) and through authorized retailers worldwide.
