Titan Media Group (TMG), a leading sports media company in China, has partnered with Gruppo Media, the owner of cycling magazine Rouleur, to launch the publication in the Chinese market.
The collaboration will see Rouleur made available in both print and digital formats tailored for Chinese audiences. The magazine will be distributed through TMG’s extensive network, reaching premium cycling and non-cycling locations, as well as digital platforms.
In addition, the partnership will introduce the Rouleur Live show to China, with the inaugural edition… ‘planned for September 2025 or early 2026.’
As witnessed in the UK, the Rouleur Live event will highlight premium cycling brands and engage local communities, aiming to further establish Rouleur’s presence and support the growth of cycling culture in China.
Matteo Cassina, Chairman of Gruppo Media, said “After two years of publishing Rouleur content in China, we are thrilled to partner with Titan Media Group to significantly expand Rouleur’s reach.
“This market holds immense potential for cycling culture, and together with TMG, we will bring our premium content and experiences to Chinese audiences, including Rouleur Live.”
Cassina also reflected on his personal connection to China: “Twenty years ago, I took my bike to Beijing and got lost near the Great Wall — that moment ignited my passion for China. We believe that China will become the largest market for our industry, and we’re eager to play a role in accelerating cycling culture here.”
Zhao Yannian, Chairman of Titan Media Group, said “Partnering with Gruppo Media to bring Rouleur to China is a significant milestone for TMG and the Chinese cycling community.
“Rouleur represents the pinnacle of cycling media, and we are excited to introduce its world-class content and events to our audience. This collaboration underscores our commitment to enriching China’s sports culture.”
