No.6 Racing Wheels has appointed design & communication agency, Conductor to lead all brand, design, marketing and PR activities, as it continues its growth path.
Building on its first year of trading, No.6 is looking to utilise the experience, expertise and creativity of the Conductor team to scale brand awareness and sales.
Founded in 2023 by Ken Goh, No.6 has sought to established itself as a dynamic, challenger brand that develops carbon road and gravel wheelsets. According to the company, the brand and product development ethos is built upon a desire to disrupt the performance wheel market.
Utilising an R&D and manufacturing setup, the brand has an ability to quickly develop new products, support teams & athletes and react to the needs of the cycling audience.
Conductor will support No.6 with a complete service of brand development, digital design, marketing, content creation and PR. Support will come from Conductor’s London and Taipei offices, providing localised activities in the key European and Asian markets.
“Ken and the No.6 team have achieved outstanding success in a short time due to a clear vision of the brand and a desire to do things differently,” said Conductor co-founder Jonathan Davies.
“Combining their energy and ideas with Conductor’s design, brand building and marketing expertise is a very exciting prospect.”
www.no6.works
www.conductorstudio.com
