US-based performance brand R.A.D has launched its Camp R.A.D autumn/winter campaign, which… ‘explores ritual and athlete reset as athletes shake off the haze of summer and step into the focus of the coming competitive season.’
The campaign was set against the stark background of Joshua Tree National Park, CA, and at the architectural landmark Invisible House. The imagery frames the start of the training season for the brand.
Following its collaboration with Gymshark in September 2025, RAD is now adding to its footwear offering with the debut of its first-ever performance apparel. This is a limited release that allows athletes to train head to toe in RAD for their winter training.
The collection includes women’s training shorts, half tights, full tights, and men’s training shorts.
The campaign embodies RAD’s signature aesthetic. It is brought to life by the brand’s athlete roster, including CrossFit and HYROX athletes Danielle Brandon, Justin Medeiros, Aimee Cringle, Noah Ohlsen, and Lauren Weeks.
The Invisible House, an architectural landmark by film producers Chris and Roberta Hanley, has hosted stars such as Lizzo, Alicia Keys, Ariana Grande, and The Weeknd. The imagery captures the desolate atmosphere of Camp R.A.D as athletes from all sports go to ground to rebuild and prepare for the competitive season.
Ben Massey, Founder and Chief Executive Officer of R.A.D said “With Camp R.A.D we wanted to capture an often overlooked element of training that is not only part of our athletes’ routines but transcends to the wider training community: the rebuild and focus on foundations and strength.
“At R.A.D we embrace training’s euphoria, even in the darker seasonal months – getting to work and putting in the ultimate preparation. We wanted to represent that feeling and process in this campaign in its almost surreal setting – the calm before the next stage of training begins.”
The collection also introduces five new autumn/winter colourways of R.A.D’s RAD ONE V2 footwear, dropping in Cinder Purple, Cinder Pink, Mint Bone, Coral Abyss and Black Mint. According to the company… ‘the shoe is trusted by athletes for its durability, versatility, and performance through the toughest training phases.’
