The international cycling industry is getting set to gather in Frankfurt, Germany, as Eurobike 2026 is expecting around 800 exhibitors. The exhibitors hail from more than 40 countries and will showcase their products at the 34th edition of the trade show, which runs from June 24 to 27, 2026.
The international show will feature companies spanning the entire value chain of the bicycle and ecomobility sectors. Eurobike is organised by Fairnamic, a joint venture trade fair company formed by Messe Friedrichshafen and Messe Frankfurt that specializes in organizing premium exhibitions for the bicycle and aviation industries.
The trade show in Frankfurt serves as a central business-to-business platform for manufacturers, suppliers, distributors, and retailers during the first half of the week before opening its doors to consumers and cycling enthusiasts for the Eurobike Festival.
The reported exhibition field of approximately 800 companies represents a resilient turnout for the trade fair amidst broader (challenging) market conditions for the bike trade. Exhibiting brands will utilize the expansive exhibition halls to reveal new product ranges, technological innovations, and retail solutions to the international market, helping to reinforce the event’s position within the commercial cycling calendar.
Philipp Ferger, Managing Director at Fairnamic, said “Despite economic challenges, the bicycle industry remains a key driver of innovation. We invite all cycling enthusiasts to see this for themselves on the Saturday of the trade show.”
He added “You can only truly understand bicycles and new mobility concepts when you try them out firsthand. The Eurobike Festival combines innovations, cycling culture and community to create an experience for all generations.”
The consumer-facing festival component will open with an after-work ticket option starting at 12:00 on Friday, June 26, 2026, which includes the staging of the Bembelcrit cycling race at 16:30. The full public exhibition day will follow on Saturday, June 27, 2026, running from 09:00 to 18:00.
A major focal point for the expected crowds is the event’s expanded Demo Area, which facilitated more than 45,000 test rides during the previous year’s edition. For the 2026 show, Fairnamic has partnered with technology brands CIXI and SENA to introduce a new Trail Test Area dedicated to cross, gravel, and mountain bikes, alongside a specialized Urban Test Area for micromobility and utility vehicles. The testing zones feature a roughly 2km course designed to allow attendees to evaluate and compare different bikes under realistic riding conditions.
Beyond the commercial exhibition spaces, the festival schedule includes several live entertainment activations. The Skyline Air Show will take place within the designated Action Area, featuring prominent BMX and mountain bike riders such as Tobias Freigang and Johanna Nussbaumer. Additionally, the Drop & Roll Show will feature trials riders Danny MacAskill, Duncan Shaw, and Gabriel Wibmer.
A dedicated Kids Area will host creative workshops, balance bike races, and obstacle courses, including specialized training sessions for young female riders. On the main Eurobike Stage, local government officials will honor winning teams from the ‘Stadtradeln’ city cycling campaign, followed by the season two finale of the Bike Film Tour.
Additional educational and cultural exhibits include the Adventure Stage, where cycling travelers such as filmmaker Markus Weinberg will present logs from a gravel bike expedition across 14 countries. The cycling culture publication ‘fahrstil’ will also host its Trend Lounge inside Hall 11.0, focusing on the history and development of bicycle wheel sizes, complemented by live custom frame-building demonstrations from artisan builder Alex Clauss.
The Frankfurt event anchors a growing international portfolio for the trade show brand. Fairnamic continues to expand its global footprint through sister exhibitions, including Eurobike Jakarta, which launched in 2024, and Eurobike Istanbul, which held its inaugural edition on April 22–25, 2026.
