247, the performance wear arm of British fashion brand Represent, has announced its autumn/fall/winter 2026 collection, launching on Wednesday August 5, 2026.
The range seeks to mark a design evolution of 247, engineered with a focus on performance. Having developed a combination of high-performance fashion and functionality since its inception, 247 continues to refine this balance through an athlete-led testing and design process… ‘to ensure every piece moves with the athlete.’
The 36-piece dual-gender collection is engineered with hybrid training / fitness racing at its core. Developed to match how its TEAM 247 athlete roster trains across multiple disciplines – from running to high-intensity strength and fitness racing – the range delivers technical performance for runners and multi-discipline athletes.
The team roster includes HYROX Elite 15 athletes Jake Dearden, Charlie Searle and James Kelly, as well as Olympians and endurance runners such as Andy Butchart, Alfie Manthorpe, Russ Cook and Truett Hanes.
The autumn/fall/winter 2026 collection arrives as a shift toward performance fashion continues, where the boundaries between technical training gear and daily style are seen to be more fluid. The range captures this trend by combining 247’s athletic utility with the graphic-led aesthetic of the Represent mainline.
Matt Shotton, Head of 247 said “FW26 represents a brand-new chapter for us. It has been two years in the making – a relentless process of athlete-led testing, tweaking, and refining.
“Today, the divide between pure performance and lifestyle has vanished. Our community demands apparel that performs flawlessly through the most physically demanding training sessions without looking out of place on the street. With FW26, we’ve delivered exactly that: elite-level technical innovation that feels entirely native to the Represent aesthetic. This is the future of what we are building.”
The structure of the collection introduces a multi-discipline system for both men and women, anchored by distinct performance capsules. These include the elite running-focused Ghost line, the high-intensity On A Mission and Power capsules, the lower impact and recovery-driven Restore range, and the Ignite and Fallen Angel layering pieces.
247 adds that at the core of this seasonal evolution is a commitment to textile engineering and the introduction of new fabric technologies. Natural thermoregulating Graphene fibres are natively introduced into elite running apparel via the Ghost capsule.
Additionally, the release features a technical collaboration with Polartec for the Power range across weather-blocking protective membranes and adaptive active insulation.
The 247 autumn/fall/winter 2026 Collection Drop One will be available from August 5, 2026 from 20:00 BST, with Drop Two subsequently launching on October 7, 2026.
