CamelBak has been named the Official Hydration Partner of Sea Otter Europe 2026, and will be offering up festival-wide refill stations, a free engraving service for its Podium Steel bottles, and an exclusive preview of its new SP27 bike collection to Girona, Spain.
With the event weekend and expo taking place on September 18-20, 2026, under the message ‘Stay Hydrated with CamelBak at Sea Otter Europe’, the company will be located at the heart of the festival in the Pink Zone, booth P5-G. One of its objectives will be helping riders and visitors stay hydrated throughout the event weekend while showcasing its latest cycling hydration solutions.
Visitors to the CamelBak booth will receive an exclusive preview of the new SP27 bike collection, alongside a selection of the brand’s bottle range.
A key element of the partnership will be a free engraving service with every CamelBak Podium Steel bottle purchased. Attendees will be able to personalise their bottle on-site, turning the product into a memento from the event.
As an official Hydration Partner, CamelBak will also provide branded water stations across the festival site, giving riders and visitors access to bottle and reservoir refills throughout the event.
Jakob Ludwig, Marketing Manager at CamelBak Europe said “Sea Otter Europe has become an important meeting point for the European cycling community, bringing together riders, brands, teams and media in one of Europe’s most iconic cycling destinations.
“This partnership is a great opportunity to bring CamelBak’s hydration expertise directly to riders and create an experience that goes beyond product display. From hydration points across the festival to our personalised Podium Steel activation, we want CamelBak to be part of the Sea Otter Europe experience.”
