The REV3 Triathlon has issued a release confirming its new partnership with run shoe specialist AVIA.
“We are excited to be the official run sponsor of the REV3 Triathlon Series,” said Shawn Frack, Sports Marketing Manager at AVIA. “Their passionate, grassroots approach to serving the elite-athletes and age groupers and their families is a perfect platform for us to showcase our performance footwear.”
The 2010 REV3 Triathlon Series runs across three venues in 2010: Knoxville Tennessee; Quassy Amusement Park in Middlebury, Connecticut; and Cedar Point Amusement Park in Sandusky Ohio.
Additionally, in an effort to enhance the race day experience, REV3 Triathlon will offer GPS athlete tracking, an interactive Internet experience featuring six screens of ‘live’ race day action, commentary, blogging, chat rooms, race day photos and the ability for athletes to re-live their unique race day experience at any time following the race through a dynamic website.
“At the core of REV3 Triathlon is our commitment to delivering quality at every turn,” added L.J. White, Director of Communications at Rev3 Triathlon. “We are confident that AVIA will provide first rate products and services to our athletes at each of the REV3 Race venues. We respect AVIA’s passion and commitment to the sport of triathlon and look forward to working together to enhance our athlete’s race experience.”
AVIA was founded on a passion to provide footwear for serious athletes. Since 1979, the company has been working to revolutionise athletic footwear with innovative designs such as the Cantilever Heel, the Anatomical Cradle, and FÕM Technology.
Today, AVIA continues to lead the performance training movement while supporting endurance sports through partnerships with the AVIA Wildflower Triathlons, Vineman, AVIA Austin Triathlon, teamTBB and now REV3 Triathlon.
