The SheROX Triathlon Series has confirmed a partnership with Toyota to become the title sponsor of the leading international women’s multisport series.
The addition of Toyota as title sponsor follows a partnership between the SheROX Triathlon Series and Life Time Fitness Inc, ‘the Healthy Way of Life Company’. (Life Time Fitness has established a strong working relationship with Toyota over the years, notably via the Race to the Toyota Cup, which is made up of several of the most prominent international-distance triathlon events in the United States and is part of the Life Time Tri Series.)
“Over the last five years, SheROX has become the race-of-choice for women looking to embrace the challenge and excitement of triathlon,” said Richard Adler, CEO of Philadelphia Triathlon LLC – owner and producer of the SheROX Series. “We are very proud to have Toyota – a brand that is truly passionate about the sport of triathlon – on board as the title sponsor of the series. Together we look forward to driving the series to new heights and remaining true to our mission of providing a great race experience while encouraging and supporting women to live a healthier and more active lifestyle.”
The 2012 Toyota SheROX Triathlon Series will feature eight race weekends with six returning locations (Naperville, Illinois; Detroit, Michigan; Philadelphia, Pennsylvania; Asbury Park, New Jersey; San Diego, Calfironia and Bermuda) along with two new venues (Cherry Creek, Colorado and Devens, Massachusetts.)
Through its ongoing partnership with Life Time Fitness, the SheROX Series continues to expand its reach while encouraging, supporting and motivating thousands of women to embrace and live the multisport lifestyle. Registration is currently open for each race in the 2012 Toyota SheROX Series at www.SheROXTri.com.
“We are excited to partner with the SheROX Triathlon Series for the 2012 race season,” said Jim Baudino, Engagement Marketing Manager at Toyota. “This is a great opportunity for Toyota to support the empowerment of women, who are motivated to try something new. By partnering with SheROX, we are supporting their great Mentor Program and helping women accomplish goals they have set for themselves.”
Toyota SheROX Women of the Year
Additionally, the series is launching the Toyota SheROX Women of the Year contest, inviting the public to nominate women who have made an impact in their lives or the lives of others – someone who ‘encompasses one or more traits of a SheROX woman’. For nominating a Toyota SheROX Woman of the Year candidate, participants will be entered into a drawing to win a trip for two to Bermuda.
The woman selected as the Toyota SheROX Woman of the Year will receive a one-year Toyota Camry Hybrid lease. To nominate the women in your life and complete contest details, individuals can visit www.Facebook.com/SheROXTri.
SheROX Mentor Program
The series will continue to feature the successful programming elements and benefits that have made SheROX popular, highlighted by the SheROX Mentor Program. The complimentary SheROX Mentor Program pairs participants with an experienced female triathlete who is passionate about the sport and provides information and motivation helping women with their expectations during training and on race day.
Charity partner
The Ovarian Cancer Research Fund (OCRF) serves as the Official Charitable Partner of the 2012 Toyota SheROX Triathlon Series. OCRF is dedicated to the formulation of early diagnostic treatment programs and research toward the ultimate conquest of ovarian cancer. SheROX athletes can join ‘Team Hope’– pledging to raise funds for OCRF as they race.
Philadelphia Triathlon LLC
Philadelphia Triathlon LLC is a leading multisport race production and management company. Based in Wayne, Pennsylvania, Philadelphia Triathlon owns and produces the highly-regarded Philadelphia Insurance Triathlon – named a top triathlon in the US by Outside Magazine and Inside Triathlon Magazine; the SheRox Triathlon Series – ‘the fastest growing women’s triathlon series in the US’; and Ironman 70.3 Pocono Mountains, which was added to the global Ironman 70.3 race series in 2011. Philadelphia Triathlon LLC also provides management and race operation services for additional endurance sporting events.
www.SheROXTri.com
www.PhillyTri.com
www.toyota.com
www.lifetimefitness.com
