Broadcast media specialist Cleanfeed Media caught up with Jenson Button at the second Jenson Button Trust Triathlon event at the Luton Hoo estate in Bedfordshire, UK. The event, sponsored by Chobani Yoghurt, SNO Iceland Glacier Water, Santander, Huub and Maxifuel saw professional triathletes, amateurs and first timers competing – and helping to raise more than £30,000 for the event’s charity Help for Heroes.
In the video, Jenson talks about the event itself, the importance of nutrition when training for endurance events and refuelling after competing.
Also in the video, Greg Whyte, the sports scientist and former Olympic Pentathlete notes the importance of nutrition during endurance racing and in the training phase. He also provides his top tips for training.
Cleanfeed Media is an integrated broadcast consultancy specialising in radio, TV and online editorial coverage. The company works directly with brands and traditional PR agencies on a variety of campaigns to secure high quality broadcast coverage.
Cleanfeed has worked with companies such as Heinz and O2. It recently worked alongside Chobani Yoghurt, one of the official sponsors of the Jenson Button Trust Triathlon, and produced the video in order to showcase the triathlon and highlight the importance of nutrition within endurance sport.
www.jensonbutton.com/triathlon
www.chobani.co.uk
www.cleanfeedmedia.co.uk
