TriRock Philadelphia Triathlon, with its title sponsor Johnson & Johnson and presenting sponsor Philadelphia Insurance Companies (PHLY), has confirmed a three-year partnership with the Challenged Athletes Foundation (CAF) as an Official Race Charity.
CAF athletes will participate over the event weekend and funds raised will support CAF’s mission in providing grants for adaptive sporting equipment – such as prosthetics and racing wheelchairs, advanced training, and competition expenses – which allow challenged athletes to be successful in sports and in life.
“CAF is thrilled to partner with the TriRock Philadelphia Triathlon, which is one of the premiere multisport events in the country,” said Virginia Tinley, CAF’s Executive Director. “The cost of adaptive sports equipment, which is typically not covered by medical insurance, can be an obstacle keeping challenged athletes from participating in sports. We’ve had dozens of local athletes in the Philadelphia region receive support from CAF to make their athletic dreams a reality.”
The 9th annual event features three days of activities including a Multi-Sport Expo beginning on Friday 21 June 2013 and a Sprint distance race at 07:30 ET on Saturday 22 June. TriRock Philadelphia culminates with an Olympic distance event at 06:30 on Sunday 23 June, which will welcome some of the best pro triathletes in the country.
The new PHLY Cup pro division, launched in partnership with Philadelphia Insurance Companies, will offer pro triathletes the chance to compete in the Olympic distance for a prize purse totalling US$25,000.
“The Challenged Athletes Foundation’s mission makes them an ideal partner for the race and their presence will help drive a positive and important message throughout training, over race weekend, and beyond,” said Jamie Maguire, Chairman of Philadelphia Insurance Companies (PHLY).
“TEAMPHLY is excited to welcome back CAF and participate once again on relay teams with these inspiring athletes for TriRock.”
Fairmount Park will host the scenic and challenging race with a fun, family atmosphere and a finish line concert taking place on both days of the event. The start, finish, and transition areas will be located just off of Martin Luther King Drive, near the base of Black Road.
Named a top-five triathlon in the United States by Outside Magazine and lauded as one of the top big city triathlons by Inside Triathlon Magazine, TriRock Philadelphia will provide participants with a finisher’s medal, technical t-shirt, red carpet finish, post-race breakfast and beer garden.







