In an effort to encourage participation in the fast-growing sport of triathlon – helmet and eyewear specialist Rudy Project is rolling out a bundled promotion ‘designed to open the access door to quality training and racing gear for beginners and budget conscious athletes alike.’
The program expands Rudy Project’s existing Free Gift with Purchase promotion to include entry-level products and caters to the new triathletes, aiming to encourage broader-based participation in multisport.
“Triathlon can be an intimidating sport to newcomers,” said Paul Craig, President of Rudy Project North America and a board member of USA Triathlon (USAT). “With the rapid growth in participation numbers that we’ve seen over the past several years, there are continually more and more first-timers joining triathlon clubs and stepping up to race start lines, often fearful from lack of experience or in-depth product knowledge.
“As fellow triathletes and members of the industry, it’s truly our duty to encourage and mentor this newbie contingent, so they may grow the world of multisport with us.”
“One way to welcome these newcomers and make them feel comfortable is to provide access to quality products at a reasonable cost,” Craig continued. “This includes equipment that not only enhances the athletes’ overall experience and performance in the sport, but has them looking great while doing it. Our goal is to get every beginner triathlete into gear that is both affordable and technically superior, breaking down barriers to entry and ultimately to peak performance.”
Well-known and trusted among the elite ranks as a manufacturer of technologically advanced helmets and eyewear, Rudy Project extends its reach into the beginner realm with the expanded Free Gift with Purchase promotion. Under the promo, athletes may purchase a sport sunglass at an introductory level price point and select from among a variety of helmets, casual sunglasses and other performance equipment, up to US$185 in value, at no charge.
The consumer therefore chooses the first item he or she wishes to purchase and step 2 involves selecting a free item to be added to the Free Gift with Purchase bundle. Fee items to choose from include: casual sunglasses, cycling helmets, cycling apparel, team bags and polarized lenses.
In addition to the Rudy Project website, this promotion is also available through our participating Rudy Project Authorized Dealers in the US and Canada.
The Firebolt, the brand’s recommended US$175 sport sunglass, is seen as an ideal offering in terms of scientifically engineered ergonomics, comfort and optical performance in an affordable package. The model employs Rudy Project’s patented and easy-to-use Quick Change lens system, adjustable Ergo IV nosepiece, anti-slip soft rubber temple tips and vented lenses which prevent fogging on the bike and run.
The Firebolt is also customizable with Rudy Project’s digital prescription technology, increasing the appeal to athletes of all levels and all ages who may be seeking an RX solution. The bundled promotion also allows for upgrades to premium model sunglasses and helmets, such as the Wingspan Aero/TT helmet – winner of Triathlete Magazine’s ‘Best Aero Helmet’ award.
“We make it a priority to give back to the triathlon community and encourage its growth through our gold level support of USA Triathlon, as well as supporting many age group clubs and organizations,” added Craig. “This promotion is yet another way of saying, ‘Welcome aboard!’ to the rookies among us.
“Given the fact that 1.7 million people participated in at least one triathlon last year, with that number expected to grow in 2014, it’s a broad welcome indeed – but one we’re eager to back up in an effort to spur people’s passion for the sport.”
The Rudy Project Free Gift with Purchase Program is available at www.e-rudy.com/gwp – or at any participating dealer.
Rudy Project designs and manufactures performance-oriented helmets, sunglasses, goggles and Rx/prescription eyewear solutions by applying ‘advanced science, cutting-edge technology and innovative aesthetics’. Designed and crafted in Italy since 1985, Rudy Project has grown quickly as a premier brand throughout North America.
Along with proprietary, award-winning lens technologies including ImpactX, Polar3FX and RPOptics, Rudy Project offers strong customer service backed by a Lifetime Replacement Lens Guarantee and three-year frame warranty.
