Valley First, a division of First West Credit Union, has increased its support and commitment to the success of Challenge Penticton Canada by signing on as title sponsor for this year’s event.
Announced yesterday morning by Valley First President Paulette Rennie, the 2014 triathlon, which takes place on 24 August, will be known as Valley First Challenge Penticton Canada.
“I couldn’t be happier with this partnership,” said Rennie. “It’s the perfect fit for Valley First. We’ve become well-known for leading exciting new initiatives and Challenge has brought a fresh new approach in multi-sport to the South Okanagan.”
Valley First’s title sponsorship of Challenge Penticton Canada is an extension of the Penticton-based financial institution’s support in 2013. Last year, Valley First presented the post-event athlete and volunteer awards banquet in addition to arranging on-course aid station volunteers.
“So many people give so much to make events like Challenge Penticton Canada a success,” said Rennie. “Last year Valley First recognized the athletes and volunteers. This year, we’re going a step further to help take this world-class event to the next level. I’m truly excited about this year’s race.”
Valley First Challenge Penticton Director Diana Stirling said that having Valley First commit its support as title sponsor is a real boost for the Challenge Family event. “It’s great for us to have a truly community-focused partner in Valley First,” said Stirling. “The expertise, support and enthusiasm Valley First will bring to Challenge are simply tremendous.
“We’re heading into year two and working hard each day to establish Valley First Challenge Penticton as one of the premier multi-sport events in North America. To have an institution like Valley First get behind us really underscores how committed our city is to making this event a huge success.”
One aspect that made increasing its sponsorship of Challenge Penticton Canada the right fit for Valley First is the organizations’ shared commitment to community building. As part of the sponsorship, Valley First Challenge Penticton will also be incorporating Valley First’s hunger- and poverty-fighting signature cause, ‘Feed the Valley’.
“At Valley First we’re incredibly proud of our reputation as community supporters,” added Rennie. “It’s important for us to be more than just a good neighbour. Entering into this partnership with Challenge Penticton, we saw a real opportunity to work with a like-minded group and be part of a fantastic week-long celebration all while furthering our commitment to building and strengthening the communities we serve.”
www.challenge-penticton.com
www.challenge-family.com
www.valleyfirst.com
