IRONMAN Asia Pacific has confirmed a new partnership with ENDURA Sports Nutrition, which will see ENDURA become the exclusive and ‘Official IRONMAN – Electrolyte’ supplier for all IRONMAN and IRONMAN 70.3 events across the 2015 to 2017 race seasons.
“This new three year partnership will ensure our athletes receive consistency across every race they do with us in the season. They will be able to train and race with the same hydration product all year round,” IRONMAN Asia Pacific CEO Geoff Meyer said.
He continued “This is an exciting and powerful new partnership which builds on the extremely positive relationship our brands currently share. We are thrilled to be partnering with a high quality and well respected Australian brand at this exciting time for IRONMAN racing in Australia.”
Endura joins a growing list of brands building long term partnerships with IRONMAN Asia Pacific ahead of the 2015-2016season.
“We have growing interest from a range of companies as they look to partner with the IRONMAN brand ahead of the 2016 IRONMAN 70.3 World Championships, which will be held on the Sunshine Coast,” Meyer said.
”We continue to be the region’s leading participation event platform and we share a year around engagement platform with our athletes based on the premise of enjoying an active lifestyle. We are entering an exciting time in the coming four years.”
ENDURA Sports Nutrition prides itself on ‘making quality sports nutrition products that help athletes train harder, race faster and recover quicker.’
ENDURA’S New Rehydration Performance Fuel will be the on course electrolyte drink at IRONMAN events in the Asia Pacific region. Designed to replace electrolytes lost during exercise, Rehydration Performance Fuel contains a specialised electrolyte profile including sodium and potassium at levels recommended by the Australian Institute of Sport for athletes in endurance events.
The comprehensive formula also contains 20g of carbs for energy in addition to a patented form of magnesium to ‘help prevent muscular cramps and spasms and relieve aches and pain.’
www.endura.com.au
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