Following a successful season developing cutting edge aerodynamic kit for Movistar Team, the highest ranked UCI WorldTour Team in 2013 and 2014, apparel specialist Endura has signed up long course triathletes Iván Raña and Nils Frommhold.
This completes the company’s first step into triathlon, with a solid roster of professional triathletes for the 2015 season including Rachel Joyce, Tim Don, Luke McKenzie, and Beth Gerdes.
“The addition of Iván Raña and Nils Frommhold creates an exceptional team for product development and performance testing,” said Jim McFarlane, Managing Director for Endura. “This combination of elite athletes is a rare opportunity, and to achieve this in our first year in triathlon, is incredibly exciting.”
Iván Raña, 3-time Olympian, ITU World Champion and two-time IRONMAN Champion, said: “Trying to make a living as a pro IRONMAN triathlete is not easy, you need sponsors that keep you focused, training, eating healthy, and rest. That said, not all the sponsors are the same, partnering with Endura will provide me with much more, those extra seconds that can make the difference between just being successful and finding the IRONMAN Holy Grail.”
Nils Frommhold, two-time IRONMAN Champion and multiple top 5 IRONMAN finisher, said “It´s an honour to work with such a cool brand like Endura. As an athlete, it´s important to have the fastest and best gear to win. I will benefit a lot from the work in preparation for the #PerfectHour and the combination of Canyon and Endura is perfect.
“Now it´s up to me! I am looking forward to a fast and successful 2015 and it´s great to have a partner like Endura on my side; the beginning of a long term relationship.”
Like the time trial suits developed for the pro tour, the kits to be worn this year by Endura sponsored triathletes are the result of an exclusive collaborative partnership with Simon Smart, Technical Director at Smart Aero Technology and the brains behind the Drag2Zero brand.
Endura is working on bringing the technology developed for these top level athletes to the masses, with riders being able to experience the performance gains offered by aerodynamic apparel created under project FreeSpeed. These elite athletes will be part of the test program. Along with making further improvements in aerodynamics, this should ensure that key details, which may often be overlooked in maximizing race performance, are made right for triathlon.
Endura is the clothing sponsor of the #1 ranked team in the WorldTour, the Movistar Team. Endura provides all Movistar Team’s performance clothing and is the official supplier of Movistar Team clothing to retailers. Endura is working with Movistar Team in developing the performance apparel used by its riders with almost all of the clothing provided to the Team being produced in Endura’s own production facility in Livingston, Scotland.
Endura’s expansion into triathlon sees performance speed suits and training gear provided for long course professional triathletes:
- Rachel Joyce (three-time 70.3 IRONMAN Champion, three-time IRONMAN Champion, Challenge Roth winner and multiple top 5 finisher in the IRONMAN World Championships);
- Tim Don (multiple IRONMAN 70.3 and IRONMAN Champion);
- Luke McKenzie (six-time IRONMAN Champion and 2013 IRONMAN World Championship Runner-up);
- Beth Gerdes (long course professional triathlete and ‘supermom’);
- Iván Raña (three-time Olympian, ITU World Champion and two-time IRONMAN Champion); and
- Nils Frommhold (two-time IRONMAN Champion and multiple top 5 IRONMAN finisher).
