Pearl Izumi, maker of performance cycling apparel and footwear, has announced the opening of its application portal for its new team of 2017 ambassadors. Fifty ambassador athletes will be hand-selected to help deliver the Pearl Izumi brand message and showcase what it means to ‘Endure and Enjoy as both Pursuit and Escape athletes’.
The ‘Ambador’ name is derived from an excerpt of the Pearl Izumi Pact, where athletes pledge to ‘Take the ass out of ambassador’. Ambadors will be asked to support and challenge others to #endureandenjoy365. For 2017, Pearl Izumi aims to select approximately 15 road cyclists, 15 mountain bikers, 15 triathletes and ‘five relatively new riders across all abilities, who truly embody what it means to Endure & Enjoy their sport’.
These ambassadors will be selected for both their devotion to the sport and their ability to show and celebrate the love of hard work, which Pearl Izumi adds is a core value that all athletes share. As part of the Endure & Enjoy brand platform, Pearl Izumi aims to unite athletes under The Pact, a written agreement that encourages riders to focus on what’s important… ‘take back the sport from elitists, and endure and enjoy it in the purest way’.
“We’re excited to launch the Ambador program based on the success of our grassroots Champions program we ran the past two years,” said Andrew Hammond, Global Brand Manager. “We will share these athletes’ adventures, energy and insider tips to encourage riders around the world to spend more time outside on their bikes.
“We need the right type of riders to represent our brand values. Just like the sport of cycling that requires hard work to achieve, but unlike a lot of ‘teams’, you can’t buy your way in to this program.”
This select group will be expected to help write blog content, share photos and amplify Pearl brand messaging throughout 2017. In return, Ambadors will receive Pearl Izumi gear, Pro Purchase discounts, promo codes for friends and family, first-looks at new product releases and ‘many other benefits to help them endure and enjoy their chosen discipline’.
The application period for the 2017 Pearl Izumi Ambador Team is now open and will be accepting applications through to 18 December 2016. The final members will be announced by the second week of January. Interested parties can apply online.
Pearl Izumi is a leading international brand in the manufacture of high-performance, high-tech sports apparel and footwear for avid cycling, tri and running enthusiasts. Based in Louisville, Colorado, a suburb of Boulder, Pearl Izumi is a wholly owned subsidiary of Shimano American Corporation, which is located in Irvine, California.
For over 60 years, Pearl Izumi notes that it has been evolving and revolutionizing the design and manufacture of performance apparel and footwear for athletes who depend on uncompromising gear. The company rooted its new world headquarters in the Colorado Front Range where it embraces strong influence, both culturally and structurally, from its Japanese heritage.
