UnitedHealthcare is teaming up with IRONKIDS for the UnitedHealthcare IRONKIDS Tempe Fun Run. As part of its national sponsorship deal with IRONKIDS, the activation by UnitedHealthcare in Tempe, Arizona, is aimed at inspiring and motivating young people to lead active and healthy lifestyles.
The one-mile and half-mile fun runs will take place Saturday 19 November at 10:00 MT at Tempe Beach Park where IRONMAN Arizona triathletes will run on Sunday 20 November. On-site registration will take place Thursday and Friday from 9:00 to 17:00, and Saturday from 08:30 to 09:35. Each athlete will receive a race bib, t-shirt, goodie bag and finisher medal. The cost for registration is US$15 for children age 3 to 15.
UnitedHealthcare is providing 50 complimentary admissions to Sirrine Elementary School to encourage participation, and mascot Dr Health E Hound will make a special appearance at the starting line to officially kick off the fun run.
“Healthy kids have the best chance at becoming healthy adults,” said Joseph Gaudio, CEO, UnitedHealthcare Community Plan of Arizona. “We are partnering with IRONMAN to provide an opportunity for families to spend part of their day being active, and to help children in our community live healthier lives.”
This is the fifth year UnitedHealthcare is supporting IRONKIDS in the United States as part of the company’s commitment to help stem the rising tide of childhood obesity through healthy lifestyles. UnitedHealthcare is sponsoring seven one-mile fun runs in 2016.
“The UnitedHealthcare IRONKIDS Tempe Fun Run is a great way to introduce young athletes to the benefits of living an active lifestyle. This event enables the children to feel the thrill of competition in a safe, fun, family-friendly environment,” said Liz Kollar, Global Director of Athlete Development for IRONMAN.
IRONKIDS is owned by IRONMAN brand owner World Triathlon Corp (WTC). After being acquired from the Sara Lee Corporation, which owned the event series since 1985, IRONKIDS relaunched in 2009 with nine events in the IRONKIDS National Triathlon Series. Since the inaugural year, IRONKIDS has seen more than 60,000 participants and has grown to over 40 events worldwide including races in Africa, Asia, Australia, Europe and North America.
The brand represents a ‘multi-dimensional approach to creating positive experiences for athletes, families and communities as well as embodies achievement and determination while fostering self-esteem.’ The IRONKIDS mission is to inspire and motivate through the sport to live an active, positive and healthy lifestyle.
