SCOTT Sports India, the Indian arm of the globally recognized multisport company SCOTT Sports, is launching German bicycle brand Bergamont in India. Bergamont, a globally established brand is seen to ‘fit perfectly within the existing world class bike portfolio of the SCOTT group in India’.
SCOTT Sports acquired Bergamont from Switzerland’s BMC in 2015. Positioned as ‘youthful, hip, cool and perfect for an urban lifestyle, Bergamont bikes are for everyone but not for all’. The young German bike brand was started in 1993 as a small bike shop in St Pauli, located in Hamburg, and is now a global bicycle brand. Started as a brand targeted at millennials, Bergamont aims to be ‘in sync with the requirements of the youth of today’. Be it for rugged or easy use, globally the brand offers a wide product range of kids, city, road, trekking, mountain, cyclocross bikes and e-bikes.
In India, the current Bergamont bicycles range consist of city and trekking bikes along with a few mountain bikes. These bikes are meant for people from all walks of life and with varying needs – be it the everyday office-goer, weekend explorer, the cross-country mountain biker or those seeking an active and healthy lifestyle.
The highlight of the launch will be the ‘Made For India’ bikes that are ‘specially designed after careful study of the cycling culture & trends in the Indian market’. The intention is to develop & make available a country specific product to match the needs of the Indian consumer.
Jaymin Shah, Country Manager, SCOTT Sports India, said “SCOTT Sports acquired the Bergamont Brand in 2015. The Indian subsidiary of SCOTT has been growing from strength to strength and we welcome the addition of Bergamont to our brand portfolio in India. In addition to the global offering of Bergamont bicycles we are also carrying forward our ‘Made for India’ program to the Bergamont brand.
“With this program, we become the only bike brand in India to offer bike models under the SCOTT and Bergamont product range specifically suited to Indian cyclists. What must be noted is that the Bergamont bikes vary in usage from SCOTT bikes, and hence this launch leads to the completion of a product portfolio that will satisfy all your cycling needs.”
The Bergamont range of MTBs will include the Revox, Roxter and Vitox series and will cover three wheel sizes – 29”, 27.5” and 26”. There will be a ‘Made For India’ model in each of the three wheel sizes. These bikes will aim to cater to the ‘new-age mountain biker who likes to explore trails over the weekends’. The Revox and Roxter series are equipped with 24 speed Shimano drive trains and Tektro Mech disc brakes.
The Bergamont range of city and trekking bikes include the Helix series of models. The Helix series consists of a mix of rigid fork and suspension fork hybrids specially designed to suit the varying needs of Indian consumers at different price-points. The Helix series also has the Made for India models in its range offer in India.
Bergamont bikes are available in India ranging from INR 23,000 to INR 75,000 (US$345 to US$1,125) via all Bergamont Authorised Stores.
