The Tour of Britain and The Women’s Tour have been named as ‘Ones to Watch’ by SportsPro, following the publication of its ‘50 Most Marketable Properties’ list.
The Tour of Britain and The Women’s Tour are both organised by SweetSpot Group. The men’s and women’s pro cycling races were picked out among ten additional sports properties ‘tipped for emergence or resurgence in the coming year.’
Last month, SportsPro expanded its global 50 Most Marketable platform, which is now in its 11th year, to include separate lists for athletes, brands and sports properties, including leagues, teams, governing bodies and major events from across the globe.
The main 50 Most Marketable Properties list contains just one other cycling event – the Tour de France – and seven other British sports properties.
There are title partnership opportunities available for 2021 and beyond with both The Women’s Tour and The Tour of Britain, plus The Tour Series city centre race series that is also organised by SweetSpot Group.
The company notes that… ‘All three race events provide a proven platform and an extensive and diverse audience base for brands wishing to get involved in the sport, whether as a title sponsor or at other levels, including official partners or suppliers.’
The 2021 Women’s Tour will be a part of the UCI Women’s WorldTour for the fifth year and held between Monday 7 and Saturday 12 June starting from Bicester in Oxfordshire and finishing at Felixstowe in Suffolk.
The 2021 Tour of Britain takes place from Sunday 5 to Sunday 12 September, starting from Penzance in Cornwall and finishing in Aberdeen, Scotland. Devon, Warrington and Cumbria are among the venues so far announced as hosting stages of the race.
www.SweetSpotGroup.co.uk
www.tourofbritain.co.uk
www.womenstour.co.uk
www.tourseries.co.uk
