Wearables specialist Amazfit has announced a partnership with Spartan, to test its new T-Rex Pro smartwatch at obstacle course races (OCR) across the US and Europe.
As part of the partnership, Amazfit becomes an official partner of Spartan Race US, and presenting partner of Spartan’s upcoming Spartan Sprint obstacle course race in the Palm Beaches, Florida. It will also activate at a selection of Spartan events across the world.
“With water, mud, fire and barbed wire, the Spartan racecourse puts athletes to the ultimate test – and they need a smartwatch that can stand up to the elements while measuring their performance,” said Spartan’s Vice President of Global Partnerships, Ian Lawson.
“The military-grade toughness of Amazfit’s T-Rex Pro makes it the perfect wearable for the Spartan community. We’re excited to partner with a brand that can stand up to the challenge while sharing our mission of transforming lives.”
The Amazfit T-Rex Pro has passed 15 military-grade tests and can withstand extreme conditions and challenges, making it a clear partner for Spartans’ active lifestyle. Its health and fitness tracking functions include a host of popular outdoor sports modes.
Supporting racers to accomplish Spartan challenges, the smartwatch’s functionality also includes 10 ATM water-resistance, a blood-oxygen saturation measurement system, four global navigation satellite systems, a barometric altimeter, and more than 100 sports modes.
“The Amazfit T-Rex series aims to help people express their attitude, show personality, live a more active lifestyle and push their limits to new extremes,” said Amazfit‘s Vice President, Bin Fan.
“The Amazfit T-Rex series users are active outdoor enthusiasts who work hard and never stop learning, just like all of the Spartan’s across the world. Our collective athletes push each other to be the best versions of themselves through camaraderie and competition, and we can’t wait to see the T-Rex Pro supporting the Spartan Community’s wellness goals on and off the racecourse.”
The partnership kicks-off on March 27 at the Las Vegas Spartan Race, and will be highlighted on April 24 at the Palm Beaches Spartan Sprint 5K Weekend presented by Amazfit. It will continue through 2021 during the Spartan US and EMEA race seasons.
Established in 2015, Amazfit offers smart watches and bands from daily to outdoor sport use, and smart devices for sports and health such as earbuds, smart treadmills and smart scales. Currently, Amazfit products hit the markets of more than 90 countries and regions, including the United States, Germany and Japan. In 2020, Amazfit claimed the largest share of the adult watch market in Spain and Indonesia.
www.amazfit.com
www.spartan.com
