Swim specialist, Blueseventy, is entering into a new long-term partnership with LifeSport Coaching – the endurance training provider led by Lance Watson.
‘LifeSport shares the experience of coaching Olympians and IRONMAN champions with triathletes of all levels, who will now also benefit from Blueseventy’s expertise in designing, testing, and refining the best swimming products on the planet.’
Lifesport’s Lance Watson has over 30 years’ coaching at the highest level. His accomplishments have earned Canadian Hall of Fame status, and LifeSport has shared that experience with large numbers of athletes across North America and the rest of the world since being founded in 2004.
‘The desire to partner with Seattle-based Blueseventy was born from trust and experience of the product range, which includes the acclaimed Helix wetsuit, worn by some of the most accomplished triathletes and open water swimmers in the world.’
Lance Watson said “Blueseventy is a longstanding leader in swimwear performance and a brand trusted by professional and amateur athletes alike. LifeSport Coaching prides itself on being cutting edge.
“We are 100% committed to helping athletes be their very best come race day. These shared values make Blueseventy and LifeSport natural partners.”
LifeSport provides coaching services to athletes from beginner level through to champions at the top of their game. There’s a dedicated women’s ‘Rockstar’ triathlon training group as well as Lance Watson’s own TRiCLUB. Athletes have access to expert coaches and via a social community.
Blueseventy CEO, John Duquette, said “I’ve admired Lance’s LifeSport group for many years. Their race results speak for themselves but there’s something intangible about them that goes beyond results. The camaraderie of the group and the passion the athletes show for the sport is very special.”
He added “When Lance contacted me, I jumped at the opportunity to work with his coaches and athletes. I’m extremely excited to be entering into this relationship.”
The new partnership will see Blueseventy and LifeSport working together with immediate effect as competitive endurance sport makes a welcome return this spring and summer.
www.lifesportcoaching.com
www.blueseventy.com
