DATEV Challenge Roth in Germany has secured a new presenting sponsor, ‘in spite of the global pandemic’. German company hep, with its strapline ‘there is no planet b’, has got on board with the iconic event as presenting sponsor and new sustainability partner.
Due to the global pandemic, this year’s event is moving from July 4 to September 5, 2021.
‘In future, DATEV Challenge Roth powered by hep will not only ensure athletes can fulfil their dreams in the Roth finish line stadium – with the new partnership, the event will also expand its role as a sustainable triathlon.’
hep – which has built momentum in the world of triathlon with its own sports team – develops, builds and operates solar parks worldwide, financed by German investors.
Christian Hamann, CEO of hep global said “The largest long-distance triathlon event in the world and hep is a perfect match. We are both characterised by sustainability, experience, reliability and professionalism.
“In addition, the course includes the iconic Solarer Berg, which of course is a great fit for us as a solar company! We look forward to supporting Felix Walchshöfer and his team in their mission for even more sustainability….And to support our hep Sports Team professional athletes, as well as all other triathletes, to have a fantastic race.”
Felix Walchshöfer, Managing Director of TEAMCHALLENGE, said “I am very happy we were able to partner with hep, a great presenting sponsor who cares about sustainability. We have always attached great importance to recycling, local suppliers and waste avoidance, both during the race week, for example by using reusable tableware, and throughout the year, for example with our merchandise, which is locally produced by RenéRosa with plastic-free packaging and sent via a climate-free courier.
“Compared to other major triathlon events, we are already a leader in this area. With hep as a partner, we can now go one step further and become even greener and more sustainable. There are a number of great initiatives we would like to implement at the event, which will benefit both the athletes and the environment.”
Ronnie Schildknecht, hep Sports Team manager and himself a professional triathlete, said “The most incredible triathlon stories are written in Roth. So, we are very happy we are now part of it as a presenting partner, hopefully including many of our hep Sports Team athletes, because every triathlete has to experience that special Roth feeling for themselves.
“Riding over Solarer Berg and being cheered by the spectators along the course gives everyone a very special adrenaline rush.”
hep’s commitment to the Roth triathlon is long term. The partnership will exist for at least the next three years with the option of an extension.
hep, based in Güglingen in Baden-Württemberg, Germany, is increasing its share of renewable energy in the global energy industry through the development of new solar parks. In 2020 alone, hep solar parks produced around 44,155 megawatt hours of solar power worldwide.
This enabled over 33.9 kilotons of CO2 fossil fuel emissions to be avoided. hep also ‘generates offers for capital investors who want to make an active contribution to protecting and preserving the environment.’
The company’s own hep Sports Team, which includes Sebastian Kienle, Laura Philipp, Maurice Clavel and Daniel Bækkegård, has built momentum – alongside its own junior team and main sponsorship of the Bundesliga team ‘hep Team Neckarsulm’.
‘With the new partnership, the hep Sports Team will be an important part of the event in Roth in the future with many athletes on the start line or in various roles during race week.’
www.challenge-roth.com
www.hep.global
