Bicycle lubricants and maintenance specialist Finish Line has confirmed a partnership with Team Bahrain Victorious for the 2021 season. As an official partner, Finish Line will be providing the UCI WorldTour cycling team with its full product line.
Now in its fifth season, Team Bahrain Victorious (formerly known as Team Bahrain McLaren) aims to ‘showcase the ambition and optimism of the Kingdom of Bahrain to the world.’
‘The inclusion of ‘Victorious’ into the team’s name serves as a constant reminder of its goal to achieve success at the highest level — both on and off the bike.’
The team’s Head Mechanic Filip Tisma said “Finish Line has been well established in cycling since 1988 with their range of lubricants and maintenance products. We are delighted to partner with a brand with such a strong product range, and who continue to pursue the latest cutting-edge technology.
“Their investment in R&D and commitment to work alongside a WorldTour team like us helps us continue to have the best quality bike lubricants and maintenance range.”
Hank Krause, President of Finish Line, said “Finish Line has a rich history of developing the highest quality products to enhance the performance of a bicycle drivetrain. Whether you’re a daily commuter, a recreational cyclist or racing the Grand Tours, our comprehensive range has you covered.
“Together with our exclusive Italian distributor, Ciclo Promo, we are proud to support the riders and staff of such a high-performing team like Bahrain Victorious in their efforts for the 2021 season.”
In addition to Finish Line, Team Bahrain Victorious is also working with Merida Bikes alongside its component partners (FSA cockpits, Vision wheels, Prologo saddles, Continental tires, etc.); Rudy Project; cycling luggage innovator Scicon; Elite trainers and bottles; performance apparel brand ALÉ; and tool brands Snap-On and Bahco.
www.finishlineusa.com
www.bahraincyclingteam.com
