As one of Germany’s and Europe’s largest international trade shows, leading bicycle trade fair Eurobike opens its doors from September 1-4, 2021 – for the first time since 2019.
The organisers cite around 630 exhibitors from 42 countries. These will be showcasing the latest products over 80,000 square metres of exhibition space.
“We’re very pleased with the Eurobike level of participation,” said Klaus Wellmann, CEO at Messe Friedrichshafen. “In these challenging times, face-to-face meetings are so important in the bicycle industry. We are now able to make this possible in an extensive format and at an international level.”
Eurobike Project Manager Dirk Heidrich said “We’re offering bicycle enthusiasts a great programme at the two public Festival Days on the 3 and 4 September. There’s a lot to see – from the spectacular Drop and Roll Show with Danny MacAskill to the tourism highlight ‘Holiday on Bike’ or the Demo Area – where visitors can test ride the latest bike models.”
The Eurobike Award, with about 250 products entered, gives a sense of how prolific the bike industry’s research and development departments have been during the pandemic era. At a press conference last Thursday, a number of the latest bike and accessory trends were presented in advance (the award winners will be confirmed on the first day of the show):
- Designed for riders who want to move fast in the mountains with the benefit of occasional e-support, the Rise M-10 e-mountain bike from Orbea features a 360-watt Shimano motor.
- The Myroon Exonic mountain bike from KTM has a frame weight of just 920g. With its clear lines and race-dedicated geometry, this MTB is built for maximum speed and control during mountain use.
- The intelligently-designed Nuseti routes all cables, gearbox and drive system internally. In addition, the Polish company’s carbon frame is engineered to offer long-lasting and maintenance-free riding.
- On the textile front, the Revo Short from Shimano shows that airbags can have life beyond just impact protection in cars. By upcycling airbags and combining them with other recycled materials, Shimano is making robust and long-lasting apparel for mountain bikers.
- Texlock’s Raijn is a multifunctional full-body rainproof jumpsuit that zips open and is easily to pull on over the legs. In addition, it can also be used as a simple rain jacket and stows away in a hip bag.
- The quick and easy bike packing solution for gravel, MTB or road bikes – the Quick-Rack Light by Ortlieb is a versatile rack that can be easily assembled or dissembled in seconds.
- The Forza Bib Shorts by Sher feature a rear zip, which means that women can now easily stop for a ‘nature break’ too. And the shorts’ special padding is made of ‘the first-ever permanently bacteria-inhibiting and fungal-inhibiting fabric that reduces the risk of cystitis and candida infections.’
- The Veloine Pregnancy Cycling Kit is a shorts and jersey combo that makes it possible for women to continue cycling in comfort even in the advanced stages of pregnancy.
- RheoLight from Ink Invent uses specials pigments that mix with frame paints. When it’s dark, the frame tubes light up – for additional road safety.
- The Idol bike helmet by Alpina has an integrated rear light for additional safety in poor visibility conditions.
- The four-wheel SUM–X from One Less Van is designed to transport loads up to 250kg – and weighs just 49 kilograms itself.
- The Cargoline cargo bike from Kettler comes with full suspension, is ergonomically designed and has a modern steering system with a low centre of gravity for better handling.
Eurobike 2021 is open from September 1-2, exclusively to trade visitors. On the Festival Days of Friday 3 and Saturday 4 September, the exhibition grounds are open to all bike fans from 09:00 CET to 18:00 CET. Eurobike is only open to the public on the Festival Days.
