Every January, staff members at Rapha sets themselves a new riding goal for the year ahead. Staff usually write their goals, along with their own personal race number, on a staff message board next to their bike hooks. However, since life has not yet returned to the apparel brand’s offices, Rapha is taking the tradition online in 2021.
The brand is inviting all cyclists around the world to join in by setting a goal of their own, great or small, to chase over the coming months. Later this year, Rapha will be choosing some of their favourite goals and helping to make sure riders achieve them.
Rapha adds that.. ‘The New Year is always a time to take stock, reflect on the year that was, and look forward to what awaits. And with refound freedoms hopefully not too far away, 2021 seems like a particularly good year to make up for lost time and set a new riding goal to pursue in the coming months.
Whether you’re new to cycling or have been at it for years, last year was restrictive in all sorts of ways. But in 2021, we hope that will all change and we’re able to set our sights further afield. Taking to the saddle can be a truly uplifting experience, enhancing the everyday with fleeting moments of exhilaration and exploration.
‘Why not commit to your longest ride yet this year? Why not ride through a corner of the world you’ve never been to before or strap some essentials to your frame and set out for a week of sleeping under the stars? Get excited for what lies ahead and at the prospect of what will hopefully be a freer year spent on the bike.’
Riders can submit their goals by following Rapha on Instagram and post in-feed using the #rapharidinggoals hashtag.
