New Balance has unveiled its Virgin Money London Marathon campaign for 2021, ‘Rep Yours’, which aims to… ‘democratise running and empower runners to explore the reasons why they run.’
Working in conjunction with community run crew ‘Run The Boroughs’, the Rep Yours campaign features two runners, Cece and Shalarm who tell their individual stories as a way of ‘encouraging other runners to own their relationship with running, no matter what.’
According to New Balance… ‘Rep Yours is about real runners and exploring what really motivates them to hit the road. People run the marathon for a multitude of reasons, often deeply personal and always with a purpose.
‘Whether a runner is representing their family, community, or just themselves, the New Balance ‘Rep yours’ campaign encourages each and every runner to consider their run purpose and use this to motivate themselves throughout training and beyond.’
As the official footwear and clothing sponsor of the Virgin Money London Marathon, New Balance has revealed the 2021 Virgin Money London Marathon training collection and an exclusive race day range. Complete with a Virgin Money London Marathon footwear collection, the race range provides runners with full product suite to train and compete in the Virgin Money London Marathon.
The footwear range includes the Fresh Foam 1080v11 London Edition, FuelCell Rebel v2 London Edition and the FuelCell RC Elite.
The three different footwear models aim to provide choice for every type of runner for each individual running style. New Balance adds that all three models provide solutions for easy mileage days, up-tempo workouts and a fast ride for race day.
- New Balance Fresh Foam 1080v11 London Edition, RRP £145
- New Balance FuelCell Rebel v2, RRP £130
- New Balance FuelCell RC Elite v2, RRP £220
The 2021 Virgin Money London Marathon New Balance clothing collection includes: Marathon Jacket, t-shirts, shorts and leggings. Featuring a vivid blue colour and a design inspired by the River Thames, the collection pays homage to the city of London.
