Sports travel provider Sportsbreaks.com will act as the Official Hospitality Partner for leading British professional cycling events, the Tour of Britain, the Women’s Tour, and the Tour Series.
The five-year partnership with event organiser SweetSpot sees Sportsbreaks.com awarded exclusive rights to sell hospitality packages for all three events.
Rob Slawson, Director of Sports Travel at Clarity Travel & Sportsbreaks.com, said “We are delighted to be partnering with the Tour of Britain, the Women’s Tour, and the Tour Series, and cannot wait to welcome sports fans back and join them in witnessing the must-see cycling action.
“We know how much sports fans have been missing live sport, and even more so, the opportunity to experience unforgettable sporting experiences themselves since the onset of the lockdown. Therefore, we are hoping to create and deliver experiences that the fans won’t forget.”
Fans can pre-register to be the first to hear more from Sportsbreaks.com via its website: www.sportsbreaks.com/cycling
This year’s Tour of Britain is scheduled to take place between September 5-12, starting in Penzance and finishing in Aberdeen – with visits to Exeter, Warrington and Edinburgh along the route.
The Women’s Tour will take place three weeks later between October 4-9, with a route between Oxfordshire and Suffolk that includes an individual time trial (in Atherstone, Warwickshire) for the first time.
Further details of the Tour Series events in August will be announced in due course.
The new partnership with Sportsbreaks.com was brokered by specialist sports rights and marketing agency Sport Collective GV6, which has been working with SweetSpot to identify new commercial partners for its cycling events.
Betty Moseley, Strategic Partnerships Manager at SweetSpot, said “We are excited to partner with Sportsbreaks.com as their expertise in the hospitality sector is unrivalled. We want to make access to our hospitality packages as simple as possible and using the Sportsbreaks.com platform allows us to do just that.
“Together with Sportsbreaks.com we will continue to put fans at the heart of the action at every race start and finish.”
In the coming weeks SweetSpot will announce more details of additional VIP experiences at the Tour of Britain and Women’s Tour, aimed at giving guests an insight into the tours and once-in-a-lifetime experiences as a part of the development of bespoke travel and hospitality packages for the cycling market.
There are also a range of sponsorship opportunities available with the Tour of Britain and Women’s Tour – from title and jersey sponsorships on a national level to regional level positions in support of individual stages.
www.tourofbritain.co.uk
www.womenstour.co.uk
www.sportsbreaks.com
