The Professional Triathletes Organisation (PTO) has partnered with FORM as Official Swim Partner of the 2022 PTO Tour and the PTO Pro-AM.
FORM gives athletes real-time, in-goggle access to swim data. Swimmers can see their live swim time, distance, and pace while in the water, be guided through swim workouts, and use the FORM Swim App to analyse performance, post-swim.
The system helps triathletes and swimmers with their training, and racing. By partnering, the PTO and FORM are working to give more athletes access to FORM’s technology and… ‘help them be their best during training and on race day.’
The PTO races will give FORM-sponsored athletes Lionel Sanders, Skye Moench, Hannah Wells, and Sarah Crowley a platform to showcase themselves and the FORM brand. All PTO races are available to view via live streaming, giving triathlon fans a chance to see some of the world’s best athletes in action.
The PTO Tour in 2022 consists of the PTO Canadian Open in Edmonton, Canada on 23-24 July; the Collins Cup in Bratislava, Slovakia on 20-21 August; and the PTO US Open in Dallas, Texas on 17-18 September.
Professional races will see non-drafting pro male and female triathletes competing for a prize purse of US$1,000,000 for each Open event, and US$1,500,000 at the Collins Cup. The PTO Tour has also introduced age group racing, giving amateurs an opportunity to meet and race alongside the professionals, seen as a hallmark of the sport of triathlon.
As part of FORM’s sponsorship of the PTO Tour, triathletes can enter a sweepstakes to win a free entry to a select event: the PTO Canadian Open, the PTO US Open, or the PTO LA Pro-Am.
One winner will also receive a pair of FORM goggles and a one-year FORM membership. This contest is open to US and Canadian residents.
At each race, FORM will offer consumer demos, athlete education sessions, and raffles to win free FORM goggles. The swim tech firm will also take over the PTO Tour Pro Swim Zones at all events, including branded swim start, buoys, and exit ramp.
Sam Renouf, CEO of the PTO, said “We welcome FORM as our official swim partner of the PTO Tour. Both FORM and the PTO have changed the status quo of triathlon by using technology to deliver a better triathlon experience.
“Triathletes have always been able to see run and bike data real time and now with FORM, triathletes can have real-time swim metrics too. We will be showcasing the value FORM brings to the PTO Tour by embedding their brand across the amateur and pro swim at each of our PTO Tour events and also across the year throughout our always on content.”
Dan Eisenhardt, Founder and CEO of FORM, said “Many triathletes around the world have discovered how training and racing with FORM can improve their race times.
“We’re excited that our new partnership with PTO will give even more of the world’s best triathletes access to our world-class smart goggles, helping them to set new personal records.”
events.protriathletes.org/pto-tour
www.formswim.com
