UCI Women’s World Tour team, Human Powered Health, has unveiled eye-catching jerseys that its riders will wear when competing in this year’s Tour de France Femmes avec Zwift on August 12-18, 2024.
The new design will be implemented across the team’s full racing apparel line. This includes a jersey and a vest, and a specially painted new generation OSTRO VAM bike by Human Powered Health sponsor, Factor Bikes.
Designed by fashion house Maisie Wilen, the new apparel reflects Human Powered Health’s brand colour gradient with a design inspired by flowing aerodynamics and markings of fish scales.
The pattern, a variation of a print used previously in the Maisie Wilen collection, was selected after months of consideration and collaboration with a design team led by Maisie Wilen’s Founder and Creative Director, Maisie Schloss, along with Human Powered Health’s Chief Creative Officer, Sam Wiebe.
“Maisie is incredible to work with,” said Wiebe. “She brought an entirely unique vision and approach to the new kits. We wanted to do something distinctive for this year’s race and her design will absolutely turn heads.”
Maisie Schloss said “I immediately jumped at the opportunity to bring Maisie Wilen’s unique aesthetic to one of the biggest women’s sporting events in the world.
“Human Powered Health Cycling is made up of such inspiring, strong athletes and I’m honoured to be a part of this incredible event.”
Human Powered Health Managing Director Charles Aaron said “For Human Powered Health, women’s cycling represents the pinnacle of endurance athletics. As women’s sports enjoy long overdue growth and greater exposure around the world, we felt that it was the perfect time to celebrate with Maisie’s standout design work.”
Human Powered Health Cycling is a Women’s World Tour team based in the United States. Its 17 athletes represent 10 nationalities and compete in races around the globe. Since founding its women’s team in 2012, it has racked up hundreds of wins around the world, including Olympic medals and World Championships.
www.humanpoweredhealthcycling.com
