The Professional Triathletes Organisation (PTO) has extended its partnership with smart swim goggle brand FORM, which becomes the Official Goggle Partner of the T100 Triathlon World Tour.
FORM joins Canyon, Ekoi, Maurten, Garmin, and recent sponsorship addition deboer, as T100 Triathlon World Tour partners for the new 2024. Season. The season gets under way at the Miami T100 at CLASH Endurance Miami, taking place at the Homestead-Miami Speedway in Florida, on March 9-10.
The line-up on the 2024 T100 tour includes FORM sponsored athletes such as PTO world-ranked #10 Emma Pallant-Browne and #13 Skye Moench.
FORM founder and CEO Dan Eisenhardt, said “It’s fantastic to have extended our official swim goggles partnership with the PTO for 2024. It’s a natural fit that an innovative, high-performance company such as FORM would continue to partner with an organization that’s as disruptive and ambitious as the PTO.”
Eisenhardt continued “This year, the T100 Tour will take the sport of triathlon to iconic cities and courses where we’re sure to see incredible racing. Starting in Miami next week, we can’t wait to see FORM Pro’s Emma Pallant-Browne and Skye Moench kick off their respective seasons.”
PTO CEO Sam Renouf said “We are excited to be partnering again with FORM. They have been a key partner for the PTO for several years; so we are delighted they are now becoming an official partner of the new T100 Triathlon World Tour, which we want to make the pinnacle of our sport.”
The partnership activation with FORM for 2024 will include branding at the swim area, an onsite expo presence and age grouper demos at all North American events, along with content and social media activations.
FORM smart swim goggles utilise real-time visual feedback technology. This allows athletes to train, and race with data displayed ‘in-goggle’. Since partnering with the PTO in March 2022, FORM Smart Swim Goggles are now fully sanctioned in World Triathlon and T100 age grouper races.
www.protriathletes.org
www.formswim.com
