The Los Angeles Marathon presented by ASICS has confirmed Kia America as the event’s official automotive partner and supporting sponsor of the Los Angeles Marathon Sustainability Program ahead of the 39th annual event.
On March 17, 2024, the Los Angeles Marathon is set to welcome over 26,000 registered runners along the 26.2-mile ‘Stadium-to-the-Stars Course’ starting at Dodger Stadium and finishing near Avenue of the Stars in Century City. This year’s field size will be one of the largest in the race’s 39-year history.
“We are grateful for Kia America’s support of the Los Angeles Marathon and our sustainability program,” said Murphy Reinschreiber, Chief Operating Officer of The McCourt Foundation.
“Kia is a brand built on movement and inspiration – nouns that match our participants and communities of this event so well. Kia’s dedication to providing sustainable mobility aligns with our mission of empowering communities to build a healthier world and we look forward to a successful partnership.”
Kia is gearing up to expand its current line-up of nine electrified vehicles to a full line-up of 11 models by 2025. The Kia EV9 was named North American Utility Vehicle of the Year by the North American Car of the Year (NACTOY) jury and won ‘Best EV’ in the 2024 Motorweek Drivers’ Choice Awards.
“Kia America is thrilled to support The Los Angeles Marathon Sustainability Program as we establish Kia’s position as a sustainable mobility service provider,” said Steven Center, COO & EVP of Kia America.
“The Los Angeles Marathon Sustainability Program reflects Kia’s recognition of the importance of reducing the environmental footprint, and we are excited to create a healthier community together.”
Each year the Los Angeles Marathon is committed to working towards promoting greater environmental responsibility through the implementation of green initiatives that reduce waste, promote sustainable and responsible consumption, and support the local Los Angeles community.
In 2022, the marathon achieved gold level certification according to the Version 4.3 Responsible Sport Standards as offered by the Council for Responsible Sport. Due to the support from its participants, partners, volunteers, and community groups, the marathon has been certified since 2015 and is among the top 10 longest-standing certified events in the world.
www.LAMarathon.com
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