Event organiser supertri has reported on its 2024 season, in a year that saw it move to a new franchise model, undertake a rebrand, make strategic expansions, and report a doubling of broadcast viewership & deeper community engagement.
The event organiser added that 2024 was a year of record-breaking engagement for supertri:
- Doubled broadcast viewership of supertri events on Eurosport compared to the 2023 season
- Biggest single event broadcast audience this season was Toulouse, with 6 million people watching the race on Eurosport alone
- Chicago Triathlon has grown to 7.4k participants and is now the fourth largest triathlon event in the world
- Achieved an average of 300k engagements and 12 million video views across supertri social platforms per League event race week
- supertri has surpassed its social metrics based on last years’ figures:
- 336 million video views (36% increase)
- 7.9 million engagements (46% increase)
The 2024 season marked a shift with supertri’s rebrand from Super League Triathlon and a transition to a franchise-based ownership model, moving away from the traditional league-owned team structure.
Making significant inroads into North America, supertri launched Boston and Chicago as part of its five-race supertri League. These events were delivered just weeks after the Paris Olympics and underscored the league’s commitment to growing short-course triathlon in the US in the lead-up to the LA 2028 Games.
supertri’s first year managing the Long Beach Legacy Triathlon event saw participant numbers more than doubling. The event now claims to be ‘one of the fastest-growing triathlons in the world’, while supertri’s first year operating Chicago Triathlon saw it become the fourth largest triathlon in the world with increased capacity to grow further in the years ahead.
The supertri E World Championships returned to the London Aquatic Centre to showcase the virtual format of triathlon. A partnership with MyWhoosh will further expand the supertri E format, blending virtual and physical racing to engage athletes and fans in new ways.
Continuing to pave the way for the sport’s future growth, supertri announced the Rising Stars Initiative: a new partnership with Europe Triathlon to support junior athletes transitioning from amateur to professional racing, helping to nurture future Olympic champions.
supertri CEO, Michael D’hulst, said “2024 has been a transformative year for supertri, and I couldn’t be prouder of what we’ve achieved as a team.
“From our rebrand, to record-breaking broadcast numbers, to the successful launch of our franchise model, supertri continues to set new benchmarks in triathlon. Our commitment to innovation, whether through expanding in North America or embracing virtual racing with supertri E, is matched by our dedication to creating a positive impact in communities.
“This season has shown the immense potential of our sport to inspire the competitor in everyone. The momentum we’ve built this year sets the stage for an exciting future.”
