Mobility and recovery app Pliability has joined forces with HYROX as the fitness race series’ first-ever Official Stretching Partner, beginning at HYROX NYC this weekend – the largest HYROX event in US history, with over 13,000 athletes taking part.
The partnership will provide stretching and recovery support to HYROX’s growing community, which is expected to exceed 650,000 participants during the 2024/25 season. Pliability already works with several HYROX Elite athletes, including Olympian Tia-Clair Toomey-Orr – who recently set a new Women’s Pro Doubles world record – and HYROX Elite 15 athlete Jake Dearden.
The partnership includes a new collection of HYROX-specific mobility routines launching in June within the Pliability app. Content will feature Toomey-Orr and offer sport-specific pathways and targeted routines.
Scott Perkins, Founder of pliability, said “Partnering with HYROX allows us to support a growing global community of individuals who are pushing their bodies to incredible limits.
“With mobility at the centre of performance and recovery, this partnership is a natural step forward for us, enabling athletes to unlock their full potential through our customised mobility routines.”
Mo Fürste, Co-Founder of HYROX, added “Our mission for HYROX is to be a sport for everybody, and built on the belief that fitness is a global language – one that connects people of different capabilities and from countries across the world.
“Welcoming pliability as our Official Stretching Partner strengthens our commitment to educating HYROX athletes about the importance of recovery around HYROX training and racing.”
HYROX continues to grow internationally, reporting over 100% year-on-year growth. The sport’s mass participation format welcomes amateurs to elite competitors.
www.hyrox.com
www.pliability.com
