PaceUp Media, the PR and communications agency for sporting brands, has been appointed by UNIT 1 Gear, a producer of smart cycling helmets and accessories, as its PR agency to support the brand’s market expansion in the UK.
UNIT 1 is a US-based startup with operations across the USA, UK & Europe. Its award-winning design team has scooped a Gold IF Award, a Red Dot Award and a 2023 EUROBIKE Award.
The brand’s product range spans innovative helmets and integrated lighting systems, backpacks and supporting accessories.
PaceUp is tasked with supporting UNIT 1’s growth in the UK market through strategic PR and communications, helping to elevate the brand’s profile and educating consumers on the safety and innovations that UNIT 1’s range offers. This engagement follows UNIT 1’s recent partnership with Cooke Components as its official representative in the local market.
PaceUp director Tom Copeland said “We were impressed by UNIT 1’s product range and their approach to rider safety through innovation and technology.
“Having already proven its success in other markets globally, the brand’s entry into the UK presents an exciting opportunity for growth and also to benefit a completely new community of cyclists.”
PaceUp Media launched in 2018; it develops and implements communications for brands, through creative content and strategic PR and communications. With offices in Brighton and London, PaceUp services clients including: A.S.O., MAAP, ROUVY, Basso Bikes, Classified, Hutchinson Tires, SunGod, London Marathon, BBB Cycling, Reutte Tourism, and Laureus Sport.
Juan García Mansilla, UNIT 1 co-founder, added “The PaceUp team’s credibility in the market and understanding of how to connect with the end consumer speaks for itself.
“Alongside our recent partnership with Cooke Components, we’re excited to continue developing our presence in the UK market and establishing partners to help us achieve success and support more and more cyclists internationally with our product range.”
www.unit1gear.com
www.paceupmedia.com
