British Triathlon will officially be the lead federation partner for World of Triathlon LIVE powered by TriDot, the UK’s only dedicated triathlon exhibition taking place at ExceL London on March 28–29, 2026.
According to the show organiser… ‘As the national governing body for triathlon, paratriathlon, and multisport, British Triathlon’s involvement is set to bring unparalleled expertise, credibility, and inspiration to the event. Their support will help to showcase what the sport has to offer to the thousands of consumers and brands expected to attend.’
Stuart Walker, Event Director, highlighted the alignment between the two organisations. He said “I was originally inspired to launch the show by the goals of British Triathlon so it’s an absolute honour for the country’s federation to partner with us.
“We want to improve access to sport giving by people of all abilities and backgrounds the chance to experience what triathlon has to offer, after all, our motto is ‘Swim, Bike, Run, for Everyone!’”
The governing body’s input will be key to the show’s educational mission, with British Triathlon Federation coaches leading workshops on the Multisport Academy (Education Stage).
Ruth Daniels, Chief Executive Officer of British Triathlon Federation, said “We’re really pleased to partner with World of Triathlon LIVE in its inaugural year and are looking forward to connecting with our triathlon community and those curious about our sport.
“This event will be a celebration of everything triathlon and swim, bike, run as well as an opportunity to bring athletes, coaches, kit, discussions and information together in one room. We’re looking forward to meeting new people, connecting with those we already know and sharing all things British Triathlon with those attending.”
With 4,000 tickets reportedly sold, the exhibition aims to connect more than 10,000 active consumers with over 100 brands, providing brands with direct access to their core audience as athletes plan and purchase for the season ahead.
