The 36th edition of La Fausto Coppi granfondo will be called La Fausto Coppi Generali – with Italian insurance company Generali Group on board as a title sponsor of the event.
The long-standing and popular granfondo in Cuneo, northwest Italy, has in recent years been organised by ASD Fausto Coppi, since 2003, with this year’s event scheduled for June 29, 2025.
More than 2,500 cyclists from more than 30 nations are expected in Cuneo, starting from the city’s central Piazza Galimberti.
The involvement of Generali Group expands on prior year activations at the granfondo in Cuneo, now expanding to a title sponsorship. Generali is also a sponsor partner of the Genève Marathon in Switzerland and Berlin Half Marathon in Germany.
“It is a source of great pride and satisfaction for us to have Generali as our title sponsor through its Cuneo Corso Gramsci agency,” said Davide Lauro and Emma Mana, President and Vice-President of ASD Fausto Coppi.
“We are united by similar values and principles: Generali has always been close to the world of wellness and sport, and through its various activities, it promotes an active lifestyle, encouraging teamwork and social integration among young people, giving visibility to the area through the involvement of local communities.
“In 2025, a health & wellness campus will be set up in the La Fausto Coppi Generali village, with various health specialisations available for a wide range of prevention activities. A truly concrete way of supporting the participants in the event and being present in the area to serve the community.”
Gabriele Tedesco, Head of Sales at Generali Italia, said “Generali’s ambition is to be a lifetime partner at all relevant times, an ambition to which we remain true thanks to the commitment, professionalism and excellence of our sales network, present throughout Italy.
“The partnership with the historic granfondo La Fausto Coppi, thanks to the Cuneo Corso Gramsci Agency, is an example of our commitment to promoting people’s health and well-being.”
