KOO Eyewear has been selected as the official eyewear partner of the BMC Pro Triathlon Team for the next two seasons, equipping the team’s 2025 roster of seven elite athletes.
Since its launch in 2014, the BMC Pro Triathlon Team has secured 150 race wins and over 300 podium finishes. As the team gears up for another year of competition, KOO will provide a curated range of eyewear along with helmets via its sister brand, KASK.
“With the addition of KOO and KASK, we are thrilled to take the BMC Pro Triathlon Team from strength to strength,” said Bob De Wolf, BMC Pro Triathlon Team CEO.
“We constantly strive for innovation, to find technical and material advantages and to provide our athletes with the most competitive set up. The partnership with KOO and KASK allows us to offer a real aerodynamic advantage, ensuring minimal drag and maximum speed for our athletes.
“KOO and KASK bring the know-how and experience necessary to provide our athletes with best-in-class helmets and eyewear, to optimise overall performance whilst keeping them safe”.
The 2025 BMC Pro Triathlon Team features Lucy Byram, currently ranked sixth in the T100 World Championship Series, and Laura Madsen, a double IRONMAN 70.3 winner in 2024. Among the men, reigning world champion Antonio Benito Lopez and 2023 world champion Clément Mignon lead the charge, along with long-distance standout Thor Bendix Madsen and Olympians Sam Dickinson and Miguel Hidalgo.
“Triathlon is one of the toughest endurance sports, pushing both the body and equipment to the limit,” said Valentina Albani Rocchetti, KOO and KASK Events and Sponsorship Manager.
“The partnership with BMC Pro Triathlon Team represents an important step in our commitment to innovation, offering athletes products designed to ensure safety, comfort, and above all, maximum performance.
“Every detail of equipment matters in this sport, and we are proud to support these exceptional athletes with eyewear designed for clarity, durability, and peak performance. We are ready to take on this new challenge together, once again pushing the limits of performance.”
