IRONMAN and Athletic Brewing Company have announced a renewed three-year global sponsorship. This extension solidifies Athletic Brewing’s role as the Official Non-Alcoholic Beer of the IRONMAN and IRONMAN 70.3 Global Series through the 2028 season.
As part of the agreement, Athletic Brewing will continue its title sponsorship of two key IRONMAN races in North America: the Athletic Brewing IRONMAN 70.3 Oceanside and the Athletic Brewing IRONMAN Lake Placid.
A variety of Athletic Brewing’s flagship and seasonal brews will continue to be served at most IRONMAN race villages across the United States, Canada, and the UK, for athletes and spectators alike to enjoy.
“We are thrilled to be continuing our partnership with Athletic Brewing, a brand that shares our commitment to celebrating active lifestyles,” said Yanni Andreopoulos, Executive Vice President of Global Partnerships at The IRONMAN Group.
“The Athletic Brewing non-alcoholic beer pour on the professional athlete podiums has quickly become an iconic race-day tradition, and we look forward to creating many more moments of celebration in our sport with Athletic by our side.”
Bill Shufelt, Co-Founder & CEO of Athletic Brewing, said “Crossing an IRONMAN finish line is one of the greatest accomplishments an athlete can achieve, and we’re proud to help celebrate those unforgettable moments with our award-winning brews.
“IRONMAN athletes embody the same perseverance and commitment that inspire our team to push boundaries in non-alcoholic brewing. Our mission has always been to craft great-tasting brews for modern, mindful adults, and we’re grateful to be part of a global endurance community defined by determination, resilience, and the pursuit of excellence.”
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www.athleticbrewing.com
