According to show organiser Raccoon Media Group, at this year’s International Running Expo (IRX), on November 4-5, 2025, there will be… ‘in excess of 6,000 professionals from the running industry, including senior buyers, athletes, top brands, press, media and influencers.’
Converging at RAI in Amsterdam, Raccoon adds that… ‘among the 300+ international brands attending are emerging and established brands that have marked their intention to utilise IRX as a conduit for their strategic ambitions in Europe.’
- Travelling over 10,000 miles for the expo, is Australian made and owned brand Gooch Goo – an anti-chafe, anti-friction balm.
- Also travelling from afar to land in Europe at IRX is Hong-Kong based performance footwear brand Mount to Coast.
- Scandinavian activewear brand Pure Lime is also looking towards IRX with strategic aspirations.
Commenting on IRX, Pure Lime Brand Manager Jesper Dyrmose said “The International Running Expo marks an exciting step forward in our journey to expand Pure Lime’s brand presence across Europe.
“We hope to meet potential distributors, retailers, and collaborators who share our passion for empowering women through movement. We see this as a valuable opportunity to exchange ideas, get inspired, and explore new possibilities for growth together.
Dyrmose continued, “We’re especially interested in expanding into new European markets and are actively looking for distribution partners who believe in quality, inclusivity, and long-term relationships. We believe great things happen when brands and partners come together with a shared vision. We can’t wait to see what kind of connections and conversations the International Running Expo will spark.”
www.internationalrunningexpo.com
