Virtual cycling platform ROUVY, which focuses on offering riders routes around the world, is taking the spring and summer gravel season indoors. By working with event organiser Life Time, ROUVY is looking to get cycling enthusiasts ready for several off-road cycling events produced by Life Time.
The ROUVY x Life Time tie-up comes hot-on-the-heels of Life Time announcing details for the 2026 Life Time Grand Prix off-road cycling series. The event organiser notes that its fifth season features a record investment in athletes and a refined, performance-based selection process.
Now live as a virtual offering, ROUVY users can take in a challenge, as well as the scenery of America’s off-road adventures, brought to life through the new Life Time Gravel Events Spotlight on the ROUVY platform.
Riders can experience selected segments and targeted workouts, allowing them to build mental and physical stamina. By experiencing courses through ROUVY, users will have the opportunity to build confidence, as well as plan ahead their race day strategy leading up to the start line in 2026 and beyond.
Available course segments on ROUVY as part of the Life Time Gravel Events Spotlight include:
- Life Time Sea Otter Classic (Gravel race) (Monterey, CA)
- Life Time UNBOUND Gravel presented by Shimano (Emporia, KS)
- Life Time Big Sugar Gravel presented by Kenetik (Bentonville, AR)
- Life Time Crusher in the Tushar (Beaver, UT)
- Life Time The Rad Dirt Fest (Trinidad, CO)
“These prestigious race courses are among the most challenging, and revered throughout the sport of cycling, and now our users will be able to access them at any time leading up to race day, or to maintain their respective health and wellness regimen,” said Antonín Parma, Product Experience Director at ROUVY.
“By creating this immersive experience as if you’re riding one of Life Time’s elite gravel courses, ROUVY is continuing to seek innovative ways for cyclists and fitness enthusiasts to not only stay active, but to also help them give them a leg up on the competition.”
Users who finish any challenge in the Life Time Gravel Events Spotlight will automatically be eligible for the chance to win a GS1 RIVAL XPLR gravel bike from Ventum valued at US$5,000, with the winner having the option of picking their own size and colour.
The deadline for challenge completion is November 23, 2025 at 19:00 ET, with the competition open to all ROUVY users regardless of their location. A grand-prize drawing will be held at the end of November, with ROUVY to notify the grand prize winner upon selection.
Life Time gravel-themed challenges on ROUVY include:
- Taste The Dust
- Rougher Line
- Ready To Rumble
www.rouvy.com
www.lifetimegrandprix.com
