Xendurance has expanded its performance nutrition range with the launch of Blood Fuel, a natural nitric oxide booster designed to enhance endurance and cardiovascular health.
The product was officially unveiled on January 29, 2026 during the HYROX Phoenix event, held at the State Farm Stadium in Arizona.
The new Blood Fuel formula is centred on a 5g dose of organic beetroot powder, intended to increase nitric oxide levels to improve blood flow and oxygen delivery. The supplement also incorporates tart cherry to assist with inflammation and recovery, alongside a blend of pomegranate, blueberry, and lemon powder for antioxidant support and immune health.
The product has already gained traction among high-level endurance athletes. US Olympic Marathon runner Jess McClain commented “I’ve been a total beetroot believer for years – taking a beetroot product right before every training session and race because that nitric oxide surge is pure gold for endurance and oxygen efficiency. After trying this new Blood Fuel, I wish Xendurance had made this sooner. This stuff is next-level.”
Available in a Black Cherry flavour, the supplement is designed to be taken pre-workout or as a daily health boost. Xendurance notes that the formula has been developed to avoid the earthy taste often associated with beetroot-based products.
- Format: 30 servings per pouch.
- Pricing: Blood Fuel retails for approximately £38.00 (US$48.95).
The launch event at HYROX Phoenix marked a milestone for Xendurance, coinciding with the first-ever HYROX competition held inside an NFL stadium.
The product is now available via the brand’s international website, catering to athletes across the triathlon, running, and functional fitness sectors.
