Performance cycling footwear brand O2C Cycling has appointed Velovice as its official sales representative for the UK. The partnership marks the next stage in the performance footwear brand’s international growth, providing dedicated, on-the-ground support for UK retailers.
Velovice is a UK-based cycling sales and market-entry agency specialising in helping international cycling brands establish and grow their presence in the UK. The company works directly with retailers and brands, providing sales representation, account management, product education, market insight and ongoing trade support.
The partnership will see Velovice lead O2C’s UK trade representation, working directly with independent bike shops, specialist retailers and key accounts to introduce the brand and develop a network of retail partners across the country.
O2C is a performance cycling footwear brand built around a simple principle that… ‘Cycling shoes should be designed around the anatomy of the human foot, rather than forcing the foot to conform to the shoe.’
Drawing on more than 17 years of experience in performance footwear design and development, O2C combines anatomical shaping, biomechanical research and advanced carbon construction to create footwear focused on natural alignment, stability, comfort and efficient power transfer.
The brand’s collection spans road, gravel and triathlon, from the flagship Axis RS1 and ultra-light Axis RK1 through to the Vector RC1 and RT2 models, alongside the recently introduced RG1 and RG2 gravel shoes.
The appointment of Velovice is designed to give O2C a stronger connection with the UK cycling trade as the brand continues to expand internationally.
Steven Nemeth, Founder at O2C Cycling, said “The UK is one of the most established and influential cycling markets in the world, so it was important for us to have someone on the ground who understands both the industry and the needs of independent retailers.
“Velovice brings that local knowledge and, importantly, shares our belief that building a brand is about developing strong, long-term relationships. We’re looking forward to working with the team to introduce more UK riders and retailers to O2C and our approach to anatomical cycling footwear.”
Through the partnership, Velovice will act as the primary point of contact for UK dealers interested in O2C, providing product presentations and training alongside ongoing commercial and account support.
Ryan Fleming at Velovice said “O2C is exactly the kind of brand we want to represent. There is a genuine product story behind the shoes, a clear technical philosophy and a range that gives retailers something different to offer their customers.
“The UK market responds well to brands that combine strong products with a compelling point of difference, and we believe O2C has both. We’re excited to start introducing the range to retailers and building the brand’s presence in the UK.”
O2C’s approach centres on anatomically correct footwear design. Its shoes incorporate features including anatomically shaped lasts, structured heel support, low-stack carbon sole platforms and extended cleat adjustment, with each element designed to improve the relationship between the rider, shoe and pedal.
The partnership in the UK forms part of O2C’s wider strategy to establish specialist retail partnerships in key cycling markets while maintaining the technical product knowledge and support expected from a premium performance brand.
UK retailers interested in O2C or arranging a product presentation can contact Velovice directly.
www.o2c-cycling.com
www.velovice.co.uk
Related posts:
Rudy Project acquires full ownership of North American distributor Rudy Project North America
Rudy Project unveils Sinergy single-material helmet for cyclists
BBB Cycling’s new Signal Radar rear light features advanced detection
CamelBak enters WorldTour road racing with Team Visma | Lease a Bike partnership
