Ekoï has become the title partner of the French Riviera T100 Triathlon under a new agreement announced by the Professional Triathletes Organisation (PTO).
Scheduled to take place on September 19, 2026, the race will be officially known as the Ekoï French Riviera T100 Triathlon. The agreement expands the cycling and triathlon equipment brand’s existing relationship with the PTO, having served as a foundational partner since July 2023 and maintaining a presence across all series events over the past two and a half years.
The 2026 event will be centered in Saint-Raphaël on the Estérel Côte d’Azur, located between Cannes and Saint-Tropez. The 100km course includes a 2km swim in the Mediterranean Sea adjacent to the town’s giant Ferris wheel, followed by an 80km bike leg and an 18km run that travel through the coastal resort area.
Stuart Ramsey, Chief Commercial Officer at the PTO, said “Ekoï is one of the most exciting and respected brands in triathlon and pro cycling and we have really valued their support of the T100 Triathlon World Tour over the last couple of years. So given the business’ heritage in France and strong reputation across Europe, it made sense to have them become the title partner for our French Rivera race.”
Jean Christophe Rattel, CEO of Ekoï, added “Being associated as the title partner of a T100 event – an organization that does so much to promote and elevate triathlon on the international stage – is a tremendous source of pride. It demonstrates that Ekoï is now an integral part of the global triathlon family. Becoming the title partner of this event on the French Riviera, and moreover on our home turf in Saint-Raphaël, marks a key milestone in the history of our brand.”
The French Riviera round returns to the calendar following last year’s event, which integrated a World Triathlon Championship Series (WTCS) race alongside the long-distance competition.
PTO established the T100 Triathlon World Tour in January 2024 through a 12-year strategic partnership with World Triathlon, designating it as the official World Championship for long-distance triathlon. The 2026 tour features a nine-stop global schedule named the T100 Race To Qatar, with events staged in the Gold Coast, Singapore, Spain, San Francisco, Vancouver, the French Riviera, Dubai, Saudi Arabia, and concluding in Qatar.
www.t100triathlon.com
www.ekoi.com
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